LOFT
I've created paid media for LOFT over the past two years.
During that time, I've produced a number of exciting videos, turning the brand's still photography into motion assets for platforms like Hulu. These videos are occasionally adapted for Reels as well. Here's a carousel featuring some of my favorites.
WHAT I LEARNED
It's always a challenge to come up with fresh ways to bring still images to life—especially while staying true to the brand's identity.
Solving these creative puzzles has helped me grow as a motion designer and deepened my understanding of what makes brand identity so important.