SMOOCH FOR SUGARPOVA
While I was with Sweden Unlimited, we worked with Maria Sharapova's outrageously fun candy brand, Sugarpova.
I was part of the team that brought the Smooch mascot to life. It was easily some of the most enjoyable work of my professional career.
We based Smooch on the brand's signature "lips" logo, and launched the character with a "Where's Smooch?" campaign before settling into regular Smooch posts. The carousel below features a few of my favorite moments.
WHAT I LEARNED
Working with Sugarpova taught me a lot about branding and strategy for social media.
The post where candy rains down on Smooch was actually the first time I used Houdini professionally.
RELATED PROJECTS
After the success of Smooch, I created a mascot for Sweden Unlimited called Pixie the Pixel.